JOB-RELATED SKILLS
10.05.2017
Knowledge:
- Information specific to the workplace
- Skills specific to the workplace
- health, safety and fire prevention regulations specific to the workplace
- theoretical notions and concepts specific to advertising
- advertising materials and elements
- specific stages for creating an advert and elaborating an advertising campaign
- advertising programme at company level
- technics and means of communication
- methods and instruments for de analizying, interpreting, sinthetizing and evaluating statistical data
- instruments specific to marketing
- strategies and tactics of marketing, demonstrations concerning products, sales technics and sales control systems.
Key competences according to the Professional Training Standard:
- To obtain information about workplace requirements
- To describe the structure of an organization in the professional field
- To adapt to workplace requirements
- To auto-evaluate their training level as compared to the workplace requirements
- To manifest occupational mobility towards changes on the labor market
- To assume responsibility towards given assignments
- Continuous learning for performance improvement.
- To manifest availability towards work assignments
Economic competences:
- identifying the communication process components;
- identifying the recipients of the communication process
- asimilating concepts specific to advertising;
- identifying advertising materials and elements specific to each product
- creating advertising materials
- identifying specific stages of creating an advertising item and conducting an advertising campaign
- implementing a promotional programme at company level
- deciding on the objectives of the advertising politics of a company
- using modern advertising strategies
- estabilishing advertising strategies
Skills:
- communication in an international language (English)
- correct use of marketing and advertising field terminology
- team work
- effective organization of working time