Market analysis- PRISCO TIPOGRAPHY

PRISCO TIPOGRAPHY is the main object of activity of printing and printing services, producing the whole range of printed and non-printed prints, performing polychromic works (Personalized brochures, magazines, folders, advertising material) , papers related to printing (development of films, execution of printing plates), Binding, editing texts, layout for printing, copying, newspaper printing (Own newspaper SHOP MARKET - small and big publicity). The staff has a working life in this company between 10 and 15 years old. Our clients, TIPOGRAFIA PRISCOS, are primarily legal entities in Braga and its surroundings. The company has a contract with a company producing the raw materials and materials necessary to obtain the advertising products and services in our country . The company's marketing specialists have to monitor the activity of the suppliers because their unresolved problems in time can cause serious disturbances in their own production and implicitly increase the cost of its products with dramatic consequences in terms of profitability. The production is made in its own space, in the surface of 5000sqm, located in the city of Braga in Portugal. The machines are of the highest quality. At present, a considerable number of advertisers focus on the struggle to conquer the market in Braga and Portugal, both locally and nationally. The main national competitors of the company are:USE LABEL, TIPOGRAFIA LITOGRAFIA BRAGA, phosphorland, Cartões & Soluções, CRU Design, LRB Investimentos e Consultoria. Our comparative advantage is based on non-economic factors, and is represented by customer satisfaction, convenience and the fact that none of the companies listed above have specialized in the national brand segment.

Authors: 

Apetrei Vlăduț Marian

Gorie-Cioară Robert Marian

Nica Vlad Andrei

Rusu Marian Vivian